If you are an up-and-coming artist, you have surely come face to face with the reality of how difficult it can be to market your work. Finding patrons and dealers has never been easy. It requires hard work, dedication, and going the extra mile.
The internet, however, has made things much easier, and any artist wishing to present his or her work to the world can now do so from the comfort of their own home or studio.
One of the many advantages of selling or marketing artwork online is that you may end up catching the eye of that patron or dealer that you have been looking for. What’s more, you can easily reach your admirers who may live elsewhere in the world.
The future of marketing art work lies with the internet. Exhibitors are now thinking outside the box, and are organising virtual events to reach art lovers from across the globe.
Online Selling Platforms for Emerging Artists
It would be a great injustice not to mention this platform and the place it has among leading online art galleries. Here, artists don’t only get a chance to present their talents to the world, they also receive helpful tips on different topics, such as marketing, presentation, and packaging.
Saatchi Art boasts over 500,000 pieces of art by over 60,000 artists from all corners of the planet. Some pieces go for as low as £40. It is the ideal starting place for beginners trying to get a foothold in the industry.
Artists receive a generous 65 percent of all sales proceeds. A pioneer in the e-gallery business, Saatchi Art has the best interest of the artist at heart.
Apart from giving creators 67 percent of all sales proceeds, this site links artists to over 500,000 of its subscribers, most of whom are repeat buyers.
Artfinder is home to over 300,000 pieces of work by over 10,000 artists. Prices for artwork range between £10 to over £800,000. The site doesn’t discriminate; any type of artist has a chance to sell their work.
From simple drawings to complex sculptural installations, Artfinder is an ideal place for artists looking to learn a thing or two about the industry.
This is basically a marketplace where buyers meet sellers. With over 7,000 pieces of art, Ugallery has created a great platform where beginners can reach out to potential buyers.
There are experienced artists who sell their work on this platform also. The majority of the artwork on offer is in the form of paintings, although photography is quickly catching up.
Most of the work is under £500, although prices range from £70 to £15,000. All sales proceeds are divided evenly between the site and the creators.
Here, prices for artwork range between £90 and £5,000, while artists get 70 percent of all sales proceeds, which is considered very generous. Vango also provides great insight into the industry by publishing informative interviews with renowned artists.
One outstanding thing about this site is that artists can receive tips on how to package their work, how to write bios, and how to produce short marketing videos, among many other things.
E-galleries certainly appear to be on the rise. If you are an artist and wondering where to begin, consider some of the sites mentioned above with a view to presenting your work to the world.